+ View more
Course overview
Also Includes: 1 Month of Weekly Live Coaching Calls (Group Q&A Sessions) on Zoom
Learn to create the perfect PPC Campaigns and optimize them like a pro!
Just like a great Amazon PPC campaign can boost your sales and create a brand, poor choices and mistakes in creating and optimizing PPC ads can cause your Amazon Business to suffer irreparable losses.
Not every strategy works for every seller or every product. With Amazon PPC Growth Class, learn Amazon PPC in-depth so that you can optimize your campaigns based on your product, budget and performance.
What will i learn?
- Understand the terminology of Amazon PPC
- Good understanding of all underlying concepts
- Learn how to run different types of campaigns
- Learn to analyse and optimize the campaigns
- Be able to create your own effective PPC strategies
Requirements
- You do not need any prior technical knowledge related to eCommerce or Amazon Business to do this course! Just join and learn!
Curriculum for this course
44 Lessons
04:56:41 Hours
Introduction to Course
1 Lessons
00:05:29 Hours
-
PPC Course Introduction
Preview 00:05:29
Introduction to Amazon Advertising
4 Lessons
00:13:17 Hours
-
Introduction to Amazon Advertising
00:01:57
-
What is Amazon PPC
00:02:09
-
Types of Amazon PPC Ads
00:04:28
-
Is Amazon PPC Worth It
00:04:43
PPC Basics
3 Lessons
00:13:08 Hours
-
Requirements to Run PPC Ads
00:02:12
-
Basic Terminology - Important Building Blocks of Amazon PPC
00:05:06
-
The Key Performance Indicators of Amazon PPC
00:05:50
Before You Start Advertising
5 Lessons
00:43:34 Hours
-
How to Set Goals for Your Amazon PPC Campaigns
00:10:50
-
Which Ad Type to Choose
00:07:13
-
How Much Should I spend on Amazon PPC
00:09:18
-
How to Prepare Your Listings for PPC Ads
00:08:25
-
Before You Start Advertising
00:07:48
How to Run PPC Ads
3 Lessons
00:20:19 Hours
-
Setting Up Sponsored Product Ads
00:07:32
-
Setting up Sponsored Brand Ads
0:06:31
-
Setting up Sponsored Display Ads
0:06:16
PPC Benchmark
3 Lessons
00:17:10 Hours
-
Amazon PPC Benchmark
0:02:52
-
What is Good ACOS on Amazon
0:07:13
-
How To Calculate Target ACOS
0:07:05
Bidding Strategies
5 Lessons
00:38:01 Hours
-
How Bidding Works On Amazon
0:08:04
-
How To Calculate The Ideal Bid
0:12:12
-
Bidding Strategies
0:09:20
-
Adjust Bids By Placements
0:04:15
-
Bids Optimization
0:04:10
How Does Targeting for Amazon PPC Works
6 Lessons
01:05:26 Hours
-
Types Of Amazon PPC Targeting Methods
0:15:38
-
Negative Targeting
0:09:45
-
Keyword Match Types
0:18:28
-
Broad Match Modifiers
0:08:27
-
Targeting Groups - Match Types for Automated Campaigns
0:05:23
-
Keyword Targeting Best Practices
0:07:45
What Products to Advertise
2 Lessons
00:13:03 Hours
-
Factors Affecting the PPC Placement
0:02:53
-
What Products To Advertise On Amazon
0:10:10
Sponsored Product Ads in Depth
1 Lessons
00:07:07 Hours
-
Strategy and Structure For Your Sponsored Product Ads
0:07:07
Sponsored Brand Ads in Depth
3 Lessons
00:09:43 Hours
-
Sponsored Brand Ad Formats
0:03:13
-
Strategy & Structure for Brand Ads
0:02:44
-
Advanced Strategy for Brand Ads
0:03:46
Campaign Optimization
4 Lessons
00:19:48 Hours
-
3 Important Things to know before campaign optimization
0:01:36
-
Bid Optimization
0:07:02
-
Budget Optimization
0:07:16
-
ACOS Recommendations By Campaign Targeting Type
0:03:54
Analysing Campaign Performance
4 Lessons
00:30:36 Hours
-
PPC Performance Metrics
0:12:17
-
Introduction To PPC Reports
0:10:44
-
How To Generate PPC Reports
0:04:37
-
Advantage of Using Reports To Analyse Performance
0:02:58
+ View more
Other related courses
About instructor
Amazing Marketer
Digital Marketing & eCommerce Consultant
Student feedback
Write a public review